The Spotlight Moment: An Industry Gala

From December 11th to 12th, 2025, the "2025 Amusement Industry Culture and Tourism Development Conference & the 10th Golden Crown Awards Ceremony", hosted by the authoritative media platform of the amusement and attractions industry, Amusement World, was grandly held at the Wenzhou Amusement Park Tourist Resort. This annual gala of the amusement industry attracted numerous cultural tourism enterprises and industry elites to gather in Wenzhou to celebrate the occasion.

Now in its tenth year since its inception in 2016, the Golden Crown Awards have become one of the most recognized and highest honors in China's amusement industry. Upholding the purpose of "encouraging outstanding enterprises, promoting renowned brands, and advocating for innovative services," the awards have set a benchmark for the industry's healthy development. This year's selection continued the rigorous evaluation mechanism of "public solicitation – expert review – industry jury – public announcement," ensuring the fairness, impartiality, and transparency of the awards. As the authoritative media for Asia's amusement and attractions industry, the Golden Crown Awards hosted by Amusement World are consistently regarded as a vital barometer for the sector, covering multiple dimensions including immersive design, detailed theming, amusement equipment, supporting products and services.

Platform Recognition, Strength Demonstrated

On the evening of December 11th, the Wenzhou Amusement Park Tourist Resort was brilliantly lit as it hosted the 10th Golden Crown Awards Gala Dinner.

That night, the organizing committee announced the winners across various award categories. In the highly anticipated Golden Crown Awards selection, Jiangsu Boren Cultural Technology Co., Ltd. stood out from numerous competitors with its innovative small and medium-sized amusement equipment, winning the "Outstanding Small and Medium-Sized Amusement Equipment Award."

As the host announced, "Outstanding Small and Medium-Sized Amusement Equipment Award – Jiangsu Boren Cultural Technology Co., Ltd. and Alterface Projects S.A.", the company representatives stepped steadily onto the stage. Receiving this significant honor from the presenters was not only recognition of the company's past work but also industry acknowledgment for the direction of innovation in small and medium-sized amusement equipment.

Collaborative Innovation, Creating Hit Attractions

Jiangsu Boren's ability to win this honor amidst fierce competition stems from the company's continuous breakthroughs in technological innovation and product experience.

A representative work of the collaboration between Jiangsu Boren and Alterface, "Popcorn Brawl" is Asia's first interactive mixed-media game shooting ride. This attraction, centered on ultra-dynamic multi-axis rotation technology, skillfully integrates physical motion with digital interaction.

Riders, positioned on a rotating platform, operate shooting devices to aim at popcorn targets appearing on screens, with the system recording hit rates and combo counts in real-time. After the game, a central large screen displays the score ranking for each round, creating a comprehensive competitive experience for visitors that ranges from skill-based confrontation to data-driven comparison.

The entire project features an open design, allowing visitors to watch the gameplay in real-time and check score rankings via the screens. "Popcorn Brawl" not only provides visitors with a completely new play experience but also showcases Jiangsu Boren's outstanding capabilities in amusement project design and innovation.

Looking Forward, Forging Ahead

Winning the 10th Golden Crown Award for "Outstanding Small and Medium-Sized Amusement Equipment" serves as authoritative certification for Jiangsu Boren Cultural Technology Co., Ltd.'s path of technological innovation and the results of its market practice. The recognition from the Golden Crown Awards, an industry benchmark, signifies the company's place among the industry's high-quality enterprises. This honor will motivate the team to continue deepening their efforts in the cultural tourism equipment sector.

Looking to the future, Jiangsu Boren will continue to uphold its spirit of innovation, further deepen cooperation with domestic and international partners, and remain committed to integrating cutting-edge technology with creative design.

We will persistently explore the boundaries of interactive experiences, research and develop more innovative amusement equipment with strong spatial adaptability, high visitor engagement, and efficient, flexible operation. We aim to inject unique charm and vitality into cultural tourism projects, helping the Chinese cultural tourism industry create more delightful experiences.